12
Global Team Members
6
Years Experience
30+
Projects
New York
Headquarters
ABOUTUS
As an international team of strategists, designers, and engineers, we craft remarkable brands and top-tier digital experiences that engage users globally.
Our unified creative approach, empowered by AI, enables brands to scale while maintaining consistency across touchpoints through robust design systems.
Our unified creative approach, empowered by AI, enables brands to scale while maintaining consistency across touchpoints through robust design systems.
TEAMS
At United Of Web, our co-founders lead dedicated, senior-level teams with cross-disciplinary expertise to ensure project success. This approach differentiates us from large agencies where junior talent typically handles most of the work and interactions with design leaders are limited.
Partnership ISKey
With startups, we have cultivated agility, and with enterprise companies, we have refined our project management approach. By prioritizing communication and transparency throughout each project, we deliver a premium client experience from start to finish.
Work IS Future-Proof
Our portfolio proves that our work is future-proof, with websites and products that have remained untouched for over 5 years. We create scalable designs that sustain your business goals for years to come.
WHYUS
Living in New York City, it has become apparent that the majority of its inhabitants interact with the digital world on a daily basis. From checking the latest news headlines to shopping online for groceries, our lives have become increasingly intertwined with the internet. As a result, the importance of websites has grown significantly, with businesses relying on them to attract and retain customers.
However, it is disheartening to see that many commercial and small business websites in New York City are outdated. Despite the fast-paced and dynamic nature of the city, these websites fail to keep up with the times, potentially hindering their success. A poorly designed website can be a major turnoff for visitors, leading them to seek out other options instead.
However, it is disheartening to see that many commercial and small business websites in New York City are outdated. Despite the fast-paced and dynamic nature of the city, these websites fail to keep up with the times, potentially hindering their success. A poorly designed website can be a major turnoff for visitors, leading them to seek out other options instead.
It is crucial for businesses to realize that a website is more than just an online presence. It is an opportunity to make a positive impression on potential customers and to showcase their products and services in the best possible light. A well-designed website can enhance a business's credibility, making it more attractive to customers who are seeking reliable and trustworthy vendors.
In order to create a website that can make a lasting impact on visitors, it is essential to take into account human behavior and how people interact with the web. By understanding what drives people to visit and engage with certain websites, businesses can tailor their websites to appeal to their target audience.
One of the most important considerations is the user experience (UX) of the website. UX refers to the overall experience a user has when navigating a website, encompassing elements such as ease of use, accessibility, and visual appeal. In order to create a positive UX, it is essential to understand the needs and preferences of the target audience.
For example, if a website caters to an older demographic, it may be necessary to increase the font size and use contrasting colors to improve readability. On the other hand, if the website is geared towards a younger audience, incorporating visually appealing graphics and animation may be more effective in capturing their attention.
Another important consideration is the website's functionality. A website should be easy to navigate, with intuitive menus and clear calls to action. Visitors should be able to quickly find the information they are looking for and complete any necessary actions (such as making a purchase) without encountering any obstacles.
In addition, the website's loading speed is also critical. Visitors are more likely to abandon a website if it takes too long to load, so optimizing the website's performance is essential. This can include compressing images and minimizing code, among other techniques.
Lastly, businesses must also take into account the mobile experience. With the majority of internet usage now taking place on mobile devices, it is essential for websites to be optimized for mobile screens. This can include using responsive design, which adjusts the website's layout and functionality based on the screen size of the device being used.
In conclusion, in a city like New York where digital interaction has become a routine part of our lives, businesses must take website design seriously. A well-designed website can make a significant difference in attracting and retaining customers, while a poorly designed website can have the opposite effect. By understanding human behavior and incorporating the latest design trends and technologies, businesses can create websites that make a lasting impact on visitors and enhance their overall success. DesignRush
PORTFOLIO
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